This Is How I Avoid Looking the Same as Everyone on Instagram

This Is How I Avoid Looking the Same as Everyone on Instagram

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This Is How I Avoid Looking the Same as Everyone on Instagram
You don’t have to scroll very far on Who What Wear’s homepage to realise that we consider Instagram to be a invaluable treasure trove of inspiration. Thanks to the platform, anyone can have their say when it comes to the latest trends, and in turn, this has allowed a wealth of new (and more diverse) voices a chance to be heard. It has also given up-and-coming brands […]

TRANSITION SUIT

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TRANSITION SUIT
I’M WEARING >> Suit: Gestuz  |  Sneakers: Nike  |  T-Shirt: Zoe Karssen After what could very well be categorised as one of the best Summers of my life, that transitioning period where I have to start getting used to the idea of Winter is upon me. To make things a bit easier for me, I […]

Our Favourite It Girl Just Wore the Perfect Autumn Outfit on Instagram

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Our Favourite It Girl Just Wore the Perfect Autumn Outfit on Instagram
Is it just us, or has it just become autumn in the span of 24 hours? Central heating has been turned on, coats hauled out of storage, winter boots dusted off and our brains officially kicked into layering mode. There is, however, always a sense of disorientation when it comes to switching our sartorial weather […]

These Are the Handbags You Can Buy With a Cool £30,000 or More

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These Are the Handbags You Can Buy With a Cool £30,000 or More
When we recently wrote about the cost of Hermès Birkin bags, we could see a huge amount of interest. Many of us are astounded at just how pricey these beautifully crafted pieces can be, but if money was no object, then an expensive arm-candy investment—and they are very often a real investment, accruing value over […]

17 It Pieces Every Street Style Photographer Is Snapping at Fashion Week

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17 It Pieces Every Street Style Photographer Is Snapping at Fashion Week
Fashion month always has one dangerous side effect—it makes us want to shop. And we’re not just talking about the clothes on the runway, as the street style set is usually the group that determines whether items will become cult pieces or not. We are now drawing to the end of London Fashion Week (the second on the month-long schedule), […]

23 Pieces That Are About to Go Viral on Instagram

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23 Pieces That Are About to Go Viral on Instagram
It is now the final few days of fashion month, and thanks to four weeks of constant street style pictures, certain pieces have emerged as the key cult buys of the season. Just in time for payday, we are bringing you 23 pieces that are about to go viral on Instagram this autumn. First, there’s […]

I've Just Discovered 6 Secret Microtrends, and I'm Buying the Lot

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I've Just Discovered 6 Secret Microtrends, and I'm Buying the Lot
Microtrends are often an offshoot of defining looks from the runways. After a few months of percolating and being adopted early by fashion enthusiasts, the eagle-eyed can start to see key (albeit it less-obvious) buys emerging. What’s more is that they are often easier to weave into our daily looks without resulting in side-eye from […]

I Would Never Buy Cheap Versions of These Accessories

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I Would Never Buy Cheap Versions of These Accessories
There are loads of items you can get away with buying on the cheap. For example, a £40 pair of espadrilles is no more resistant to being beaten up during one summer’s wear than a £400 pair is. The same goes for a Breton top—no one will ever really know whether yours is from an […]

Victoria Beckham Just Managed to Make a See-Through Shirt and Bra Look Classy

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Victoria Beckham Just Managed to Make a See-Through Shirt and Bra Look Classy
Typically, Victoria Beckham isn’t one of those celebrities who would show her bra on the red carpet, but last night at a fashion week event in Paris, she wore a totally sheer blouse. See-through fabrics have dominated street style photographs this month, with many attendees wearing sheer babydoll dresses. Even It girls like Kendall Jenner […]

There Are Many Slip Dresses in the World, But These Are the Best

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There Are Many Slip Dresses in the World, But These Are the Best
As far as dress trends go, they don’t come much more iconic than the slip dress. A firm fixture on the fashion scene since the early ’90s, when they served as supermodel uniform (namely to Kate Moss, whose silver sheer dress will go down in history as the most risqué outfit of its time), the […]

24 Pieces Meghan Markle Should Be Adding to Her Wardrobe This Autumn

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24 Pieces Meghan Markle Should Be Adding to Her Wardrobe This Autumn
Meghan Markle might have added more length to her hemlines and tights to her socks drawer since becoming a royal, but just because she’s adopted a more formal approach to dressing doesn’t mean she doesn’t add fashion-forward pieces to the mix too. There are certain key pieces for the season that we would love to […]

18 Pink Coats Our Fashion Team Would Happily Wear in an Instant

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18 Pink Coats Our Fashion Team Would Happily Wear in an Instant
The big coat hunt we face each year never gets any easier, but with a helping hand from our fashion editors, you’ll be making your final decision before you know it. With so many amazing cover-ups out there (like a classic camel or statement coat), it’s tricky to know which one to invest in, but […]

The £59 Handbag That You'll Spot In Every Street Style Gallery This Month

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The £59 Handbag That You'll Spot In Every Street Style Gallery This Month
Handbag shopping from street style pictures is typically an expensive pursuit, however, this season there is one bag that has been doing the rounds and is only £59. The likes of Tamu McPherson, Linda Tol, Yoyo Cao and Erika Boldrin (regulars in every street style gallery) have all been carrying Charles & Keith’s Wristlet handle […]

Everyone's Been Doing This Old-Fashioned Styling Trick at Fashion Week

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Everyone's Been Doing This Old-Fashioned Styling Trick at Fashion Week
Matching accessories have always been a thing. In the late ’80s and early ’90s, the thought of buying bags and shoes that weren’t, quite literally, cut from the same cloth would rarely cross one’s mind. Fast-forward to today, and we certainly see the appeal. After all, we can barely muster enough energy to get out […]

The Instagram Style Capsule: 5 Pieces I'm Seeing Everywhere

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The Instagram Style Capsule: 5 Pieces I'm Seeing Everywhere
Jacquemus is a well-loved brand among the fashion set, and this fall the designer’s turtleneck dress with a high slit has already been spotted all over Instagram. Try wearing it with Dior’s iconic saddle bag. Bike shorts are certainly here to stay. Not only are they all over Instagram, but they’re also having a moment […]

Every Member of Our Team Owns at Least One of These Dreamy Dresses

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Every Member of Our Team Owns at Least One of These Dreamy Dresses
In the ’90s, Ghost was one of the first places you’d visit when looking for a new dress, as its silky slip dresses were the height of cool. However, the brand gradually became seen as a destination for pastel bridesmaid frocks and occasion-wear only. But Ghost has become cool again over the past year or so, thanks […]

20 Pairs of Gold Shoes Carrie Bradshaw Would Definitely Buy

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20 Pairs of Gold Shoes Carrie Bradshaw Would Definitely Buy
If I had to pick just one ultimate party shoe, it would have to be a pair of gold heels. Not only are they one of the most versatile colours (they go with just about anything), but they’re also totally trans-seasonal as well, meaning you can re-wear them at any time of the year. I […]
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